Ulta Beauty API

Ulta Beauty products, prices, shades, ingredients and reviews as clean JSON.

The API.SH Ulta Beauty API turns public Ulta.com pages into structured JSON. List any category or brand page with Ulta's own sort and filters (brand, price, rating, sale, finish, coverage, skin type, SPF and more), then read a product for its price, list and sale price, availability, every shade and size variant, rating, description, how-to-use text, ingredient list and attributes. Add a reviews page to get reviews with ratings, verified-buyer flags and photos.

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2 endpoints
from $1 / 1,000 calls
1,000 free credits / month
failed calls free

Ulta Beauty product

GET https://api.api.sh/ulta/v1/product

{ "success": true }

1 credit · $1 per 1,000 calls

What you can build with the Ulta Beauty API

Beauty price and promotion tracking

Track price, list and sale price, discounts and promotions across a category or brand to see when products go on sale.

/category /product

Assortment and shelf research

Read a category with its filter facets and product counts to see which brands, finishes and price points Ulta carries.

/category

Ingredient and claims analysis

Collect ingredient lists and attributes such as skin type, SPF and preferences to compare formulas across brands.

/product

Review and sentiment analysis

Page through a product's reviews with rating, verified-buyer flag and helpful votes to learn what shoppers like or dislike.

/product

Brand monitoring

Watch your brand's page for ratings, review counts, badges and sponsored placements next to competitors.

/category

Ulta Beauty data you get

Field names from real responses. Numbers come parsed, URLs absolute, dates in ISO 8601.

Ulta Beauty API endpoints and prices

Every Ulta Beauty endpoint costs 1 credit per call: credits are $1 per 1,000 on a monthly plan, $2 pay-as-you-go. Pricing

Products, listings and places1

Ulta Beauty product

/ulta/v1/product

$1 · $2 PAYG

1 credit

More data1

Ulta Beauty category

/ulta/v1/category

$1 · $2 PAYG

1 credit

Call the Ulta Beauty API

Ulta Beauty product: GET https://api.api.sh/ulta/v1/product

curl "https://api.api.sh/ulta/v1/product?url=https%3A%2F%2Fwww.ulta.com%2Fp%2Finfallible-up-32-hour-fresh-wear-foundation-pimprod2002481%3Fsku%3D2538199" \
  -H "x-api-key: $APISH_KEY"

import os, requests

res = requests.get(
    "https://api.api.sh/ulta/v1/product",
    params={"url": "https://www.ulta.com/p/infallible-up-32-hour-fresh-wear-foundation-pimprod2002481?sku=2538199"},
    headers={"x-api-key": os.environ["APISH_KEY"]},
    timeout=120,
)
res.raise_for_status()
data = res.json()

const url = new URL("https://api.api.sh/ulta/v1/product");
url.searchParams.set("url", "https://www.ulta.com/p/infallible-up-32-hour-fresh-wear-foundation-pimprod2002481?sku=2538199");

const res = await fetch(url, { headers: { "x-api-key": process.env.APISH_KEY } });
if (!res.ok) throw new Error(`${res.status} ${await res.text()}`);
const data = await res.json();

# Google Sheets (API.SH add-on)
=APISH("/ulta/v1/product", "url", "https://www.ulta.com/p/infallible-up-32-hour-fresh-wear-foundation-pimprod2002481?sku=2538199")

# Zapier, Make, n8n (verified node): pick the API.SH app,
# choose "Ulta Beauty" and "Ulta Beauty product".

# AI agents (Claude, ChatGPT, Cursor): add the
# API.SH MCP server https://api.sh/mcp

Create a free accountConfirm your email and get 1,000 free credits every month. No card needed.
Create an API keyOne key works for all 482 platforms.
Send the requestJSON back in one call. Add output=csv or output=ndjson for files.

Why API.SH for Ulta Beauty data

Public data only: no Ulta Beauty login, cookies or account needed
One key and one response shape for Ulta Beauty and 481 other platforms
Built and maintained by API.SH, not third-party publishers
Pay per call; errors on our side cost nothing
Live status for every endpoint

API.SH vs the official Ulta Beauty API

Ulta Beauty does not offer a public developer API for product, price or review data; its programs for outside partners are affiliate and creator programs. API.SH returns public Ulta.com product and category data as JSON with no partnership or login.

Instead of an Apify Ulta actor, a beauty data feed subscription or your own scraper, API.SH gives you one key, a fixed price per call and the same JSON shape it uses for other retailers.

Ulta Beauty API questions

What Ulta Beauty data can I get?+

Category and brand listings with prices, discounts, ratings, badges and filter facets (/ulta/v1/category), and full product pages with variants, availability, ingredients, how to use, attributes and paged reviews (/ulta/v1/product).

How much does the Ulta Beauty API cost?+

Every Ulta Beauty endpoint costs 1 credit per call. On a monthly plan 1,000 credits cost $1 (Starter is $50/month for 50,000 credits). Pay-as-you-go is $2 per 1,000 credits, with top-ups from $15 that never expire.

Is there a free trial?+

Yes. Every account gets 1,000 free credits every month. That is 1,000 calls to /ulta/v1/category at 1 credit each.

Is there an official Ulta Beauty API?+

No public one. Ulta does not publish a developer API for product or price data. Third-party options are scrapers and beauty data feeds; API.SH is one of them, with pay-per-call pricing.

Do I need an Ulta account or login?+

No. API.SH reads public Ulta.com pages only. No endpoint uses a login, Ulta Beauty Rewards account or cookies.

Can I track Ulta sales and price drops?+

Yes. Category listings and product pages return price, list price, sale price, discount and promotion, so you can call them on a schedule and compare. Category listings can also be filtered to sale items only.

Can I get product reviews and ingredients?+

Yes. /ulta/v1/product returns the ingredient list and the latest reviews, and with reviews_page it returns a full page of reviews (title, text, rating, date, verified buyer, helpful votes, photos) with the next page number.

How do I get started?+

1. Sign up at api.sh. 2. Copy your API key from the dashboard. 3. Call /ulta/v1/product with the url of an Ulta product page. Every parameter and request examples are in the docs at https://api.sh/docs. You can also use the JS or Python SDK, Google Sheets, Zapier, Make, n8n or the MCP server at https://api.sh/mcp.